Insights blog goes live

The Design World Insights Blog is now live on the home page. This blog will host commentary from the founders of Design World along with our lead editors John Gyorki and Leslie Langnau.

We will continue to roll out more online tools and resources for the engineering community in 2007.

You’ll find the blog introduced on our home page and also here:

http://insight.designworldonline.com/

WTWH, Scott

Aiming Higher continued

Just a quick note on my recent editorial insights column from the October issue. I’ve received a few comments for my lack of high school basketball career, but I wanted to point out a few of my post high school career highlights.

In 1989, I played on the All Campus winning intramural team at Bowling Green State University. Remembering the moments like yesterday, I sank 1 of 2 foul shots with 4 seconds on the clock to win 50-49 against the Delta Tau’s - we were an independent team playing the fraternity champions.

Last year, marked one of life’s biggest accomplishments as I was inducted into the West Park YMCA, Cleveland, Ohio basketball Hall of Fame. Prior to moving to California, I played in the rec league for virtually every season since the league launched. Our team’s record still stands for winning the championship 10 consecutive seasons in a row - (usually a year had 2-3 seasons). It wasn’t until Bobby Sura of the Cleveland Cavaliers entered the league (during his off season) did my single game scoring record get beat - Sura scored over 100 points to surpass my mark of 70 some. While our players regularly changed, we had a great team chemistry and the ability to share the ball.

I realize this is useless information for our marketing blog, but hopefully some great entertainment regarding my hoop days and since someone asked, I figured this was probably on everyone’s mind, but most were afraid to ask - just kidding.

There is a common thread between playing on a winning basketball team and being part of a successful media team. I’ve been asked…what do you attribute your 1st year success to? Well, we are doing well because our team is working together moving towards a common goal and everyones is aligned. Design World works because Terri (art/production) works well with John/Leslie/Larry/Kathryn, who all share and collaborate together on ideas and editorial direction. Meanwhile, Marshall/Dave are working with Terri, and the editors to support the online content while building cool tools based on today’s technologies. Lastly, we have a dedicated sales team with Mike, Jim, Kristin, and Todd telling our story in the market. Collectively, we are all working together with a common goal and as a result, we are not only having fun, but also gaining ground and marketplace acceptance.

So, whether its on a basketball team or media team, gotta play together to win. And we are doing just that.

WTWH, Scott

TraceParts, Design World Partner

TraceParts Partners with Design World
Design World Online engineering resource site to host millions of supplier certified 3D models.

WILTON, New Hampshire - October 19, 2007 - TraceParts, a leading global supplier of 3D Engineering Content, announced today a partnership with WTWH Media, publishers of Design World magazine and Design World Online. Through this partnership, component manufacturers will have access to online 3D product catalogs that will provide engineers and designers with free access to the manufacturer’s products through Design World Online, TraceParts Online and other popular web sites.

“Manufacturers are updating their marketing programs so they can increase customer satisfaction and product exposure”, says Bob Noftle, TraceParts president. “This partnership provides manufacturers the program flexibility they’re looking for and allows for maximum exposure of 3D models to the design engineer OEM and machine builder audience”.

“The demand from marketing and engineering to publish and promote 3D models representing products, systems and assemblies is extremely strong”, said Marshall Matheson, Vice President New Media at Design World.

Matheson continues, “With 3D content bringing measurable value, marketers are seeking a better ROI on their investments by implementing 3D online systems and the TraceParts solutions fit perfectly with Design World print and online programs. At the same time, these catalogs promote higher efficiencies in engineering customer support. It’s a three-way win for engineering, marketing, and the design engineer. We’re pleased to enable 3D services and content availability through TraceParts and provide a compelling media package to drive growth for our supplier community and our OEM design engineering audience.”

About WTWH Media, LLC

WTWH Media, LLC is a privately owned media business with its primary holding Design World serving OEM machine builders and design engineers in several growth markets. Launched in 2006, Design World Magazine and Design World Online represent the fastest growing print and online community serving the OEM design engineering market. For additional information about Design World please visit www.designworldonline.com

About TraceParts

TraceParts is a leading digital engineering content company, offering customers progressive business solutions through powerful web based products and services. TraceParts helps customers improve marketing efficiencies by increasing the value of their existing digital product data. The TraceParts Online CAD portal is freely available to millions of CAD users worldwide. For more information about TraceParts, please visit www.traceparts.com