Latest Syndication Figures

Syndication across the Design World digital network logged an additional 52,000 views on daily PR for the last 30 days. DW news and editorial is served daily across our network of sites and through direct subscribers to the RSS feed. These impressions are in addition to direct traffic to the network of sites. News on the Mars Phoenix landing logged the most interest, followed by news from NEi and SICK inspector vision sensors.

New Video Site Launched

We quietly rolled out our new video site last Friday. The new site sports a new search function and channels to help find what your looking for faster. We’re doing a lot of back tagging, so more improvements to come in channels and even more content. The uploading has been coming in at a rapid pace, and one of our service providers experienced a 500% increase in bandwidth over the past month. The serving rates are now in the multiple Peta byte range - many thousand Tera bytes: amazing growth in video across the board. Video ranks in the highest click-through from eNews and the overwhelming recommendation is for suppliers to provide video press releases and other compelling content when possible for maximum exposure.

Content creation is the bottleneck, and we have also launched a program to help suppliers shoot, edit, post and distribute video at a number of trade shows this year - more info can be found here.

Design Tips Media Offering

Design Tips - An Integrated Media Offering

Embrace engineering demand for video based product content by scheduling a visit from design world’s “Engineering Watch” team at any of the upcoming trade shows.

RAPID: May 20-22

Atlantic Design: June 3-5

Sensors Expo: June 9-11

Semicon West: July 15-17

IMTS: Sept 8-13

National Manufacturing Week: Sept 23-25

Pack Expo: Nov 9-13

We’ll create, distribute & promote your product video.
Design World enables suppliers to provide engineers with product based or thought leadership video. We do the heavy lifting by shooting, producing, editing and marketing the videos across the fastest growing engineering online network.

Video
Design World will have video crews attending all major trades show including Rapid 2008, Sensors Expo, MD&M East, IMTS, National Manufacturing Week, Semicon West, and Pack Expo. Your invited to schedule and feature in a 2-4 minute video highlighting your company, product, technology and design tip for specifying your product into an OEM design. Design World will edit, host and distribute your video within our “Engineering Watch” online video platform leveraged across the entire Design World Online Network.

Print
Design World will polybag a special supplement called ‘Design Tips’ to 10,000 design engineers with our September issue. As a sponsor, you are invited to contribute a ‘Design Tip’ that is comprised of 50-200 words along with a photo. The Design Tip will be focused on your product or technology that helps engineers solve a problem or offer a solution

Go here for more info>>

Marketing Site Redesign

Welcome to the new Marketing Labs site, an overhaul from our basic blog site. In the new format, we’ll be able to better categorize and highlight features. A new search function helps find relevant posts, and you’ll find all the main categories at top. Child categories are now pull downs, and we have tagged most content for relevancy. There’s a lot going on in the online space to state the obvious, and the new site format gives us greater flexibility to communicate. We encourage your participation and involvement.

Engineering Careers

Our beta careers site has been running now quietly live for about a month, and our official announcement came today via business wire.

Part of our effort as well is to transfer over the long running job site that has been active at MCAD Central for several years. Our goal is to continually improve as users and recruiters provide feedback. The careers board will also benefit from promotion across the Design World Digital Network and a tie in with the Design World LinkedIn group.

I recently read at WSJ that engineering occupied the top spot for job demand, and DW is well positioned to help our community of professionals.

LinkedIn : Social Partnerships

A while back, we launched a LinkedIn Group as an informal networking group for design engineers and others. We did limit marketers and head hunters, as we wanted to foster a core community of engineers. The results since launch have been amazing really, and it proves the point that we’re already in a ‘networking’ or ‘connection’ phase in the online world where people want to belong, contribute and control content, especially among peers.

I’m even more pleased as Folio just published a great story on LinkedIn and included us. http://www.foliomag.com/2008/turning-social-partnerships-profit

Although the article title implies monetization , we did not launch the Group for profit, and we’re now well above our 1K goal within just about a month. And importantly for us - as Scott is quoted “…we’re looking at setting up an editorial advisory board and this is an editorial advisory board on steroids. We can go in and get instant feedback…”

Look for more from us on the LinkedIn front real soon, and if inclined, join our Group and start networking.