Free! Blog Post

Design World uses content checking software on eDelivery, and came across a straightforward email call to action from a customer that Thunderbird flagged as a scam.

The simple reason was the use of ‘free’ 3 times in the text. Simply removing the word free from the text and changing one instance to ‘complimentary’ resolved the issue. Note that the domain, subject line and company name had nothing to do with the scam flag - just the repeated term in the body copy. We’ll be sure to offer more complimentary advice when we come across other red flags.

Insights blog goes live

The Design World Insights Blog is now live on the home page. This blog will host commentary from the founders of Design World along with our lead editors John Gyorki and Leslie Langnau.

We will continue to roll out more online tools and resources for the engineering community in 2007.

You’ll find the blog introduced on our home page and also here:

http://insight.designworldonline.com/

WTWH, Scott