Syndication Reach

With Design World syndication across MCAD Central, 3CADTips, Tutorials, and others - the reach of a single press release is amplified. All PR that comes into DW is re-distributed for further impact. As an example, a release from igus on mini polymer bearings was viewed and additional 846 times over the past 30 days. A tight headline and concise information is key, as many RSS readers display just the title and a short summary. If this grabs a reader, the better chance they will read the entire release.

Value of Design World Online News Channel

As Marshall noted in his last post our syndication efforts are delivering big rewards for our RSS feed. In addition to the exposure, there are a number of hidden SEO benefits from our online editorial postings -

1. With every online post we try to link our pr back to your site for more information. While some might say old school SEO, it still provides relevant content linking from a site with a page rank of 5 and growing - which is good for you and your site.

2. We try and edit the text and headline of the pr as it comes through (that’s why we ask for a word doc) - the value here is that Google recognizes it as fresh content and subsequently posts it higher on the organic listings - making it easier to find on when one searches:

Check this out: if you take the recent posting from Design World online:

HEIDENHAIN Offers Bearingless Angle Encoders

Copy the headline into your google search bar - and there it is as top on the organic search terms for that release - even higher than the supplier’s own online posting.

If you are looking to expand your media reach, we can and will make a difference for you.

Willing to work harder, Scott

RSS Subscriber Reach

For the month of October 2007 DW reached a max of 96 subscribers to the DW main RSS news feed with views at 36, 258.

Some highlights here on providing additional exposure for suppliers and their PR. Again this is additional exposure via RSS to our engineering audience in addition to site traffic.

Banner hit 1011 views on their Safety Controller. http://www.designworldonline.com/ArticleDetails.aspx?id=1008

Gems Sensors reached and additional 963 viewers with their New Pressure Folder. http://www.designworldonline.com/ArticleDetails.aspx?id=1003

Beckhoff reached 931 RSS subscribers with their new controller. http://www.designworldonline.com/ArticleDetails.aspx?id=1019

RSS Syndication reach for PR is growing significantly, and expect more in the coming months.