Search Marketing 101

We recently teamed with Wpromote on a 1 hour webinar covering the basics of Search Marketing, including SEO and PPC. This webinar was geared towards newcomers but had tips and ideas even seasoned online marketers including myself benefited from. Wpromote was recently ranked the #1 US search marketing firm by Inc. 500. The June 5 webinar covered:

• How Google Ranks Sites
• How to Build a PPC Campaign
• How to Pick the Best Ads, Keywords and Landing Pages
• What Makes a Great Landing Page
• How to Get the Most from any Online Marketing Budget

There are 2 more session scheduled this summer – hope to see you there>>

July 10
Google Analytics

Have you heard a lot about Google Analytics but never been sure exactly what it could do for your website? Then this is the webinar for you! Google Analytics is a free service that generates detailed statistics about the visitors and activities occurring on a website. This webinar is geared towards newcomers but has tips and ideas that all users will benefit from.

August 7
Advanced SEO

The Advanced SEO webinar will focus on onsite SEO techniques that you can apply to your website right away. We will review live websites and give feedback on what is being done correctly and what could be improved.

You can download the PDF presentation that was given June 5 by filling out this quick form below.

Value of Design World Online News Channel

As Marshall noted in his last post our syndication efforts are delivering big rewards for our RSS feed. In addition to the exposure, there are a number of hidden SEO benefits from our online editorial postings -

1. With every online post we try to link our pr back to your site for more information. While some might say old school SEO, it still provides relevant content linking from a site with a page rank of 5 and growing – which is good for you and your site.

2. We try and edit the text and headline of the pr as it comes through (that’s why we ask for a word doc) – the value here is that Google recognizes it as fresh content and subsequently posts it higher on the organic listings – making it easier to find on when one searches:

Check this out: if you take the recent posting from Design World online:

HEIDENHAIN Offers Bearingless Angle Encoders

Copy the headline into your google search bar – and there it is as top on the organic search terms for that release – even higher than the supplier’s own online posting.

If you are looking to expand your media reach, we can and will make a difference for you.

Willing to work harder, Scott